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marketing efficiency study

См. также в других словарях:

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Mobile marketing research — describes a method of data collection means by using functions of mobile phones, smart phones and PDAs. It makes use of strengths from mobile communication and applies these strengths to research purposes.[1] Contents 1 Background 2 Definition… …   Wikipedia

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Imagetransfer — bezeichnet in der Werbepsychologie die Übertragung von Imagebestandteilen von einem Imageträger (Produkt, Marke, Person o.ä.) auf einen anderen. Der Aufbau einer neuen Marke ist teuer und mit hohem Risiko verbunden. Die Floprate neuer… …   Deutsch Wikipedia

  • Crop diversity — is the variance in genetic and phenotypic characteristics of plants used in agriculture. Crops may vary in seed size, branching pattern, in height, flower color, fruiting time, or flavor. They may also vary in less obvious characteristics such as …   Wikipedia

  • labour economics — Study of how workers are allocated among jobs, how their rates of pay are determined, and how their efficiency is affected by various factors. The labour force of a country includes all those who work for gain in any capacity as well as those who …   Universalium

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